Ferrari Luce EV Sold Out 2027 Explained: First Electric Ferrari, Jony Ive Design and What Buyers Wait For

Image: Wikimedia Commons — the 2027 Ferrari Luce, Ferrari's first fully electric car, seen from the front. This is the actual Luce, not a generic electric car photo.

TL;DR — Ferrari Luce EV sold out 2027 explained: Ferrari says every Luce it plans to sell in 2027 is already allocated, CEO Benedetto Vigna confirmed on 3 November 2026. The first electric Ferrari — a five-seat, 1,035 hp liftback designed with Jony Ive's LoveFrom — sold out despite a mocked debut, a $560,800 US price and no buyer test drives yet.

📌 KEY HIGHLIGHTS

• The news: Ferrari's entire planned 2027 Luce production run is "fully allocated", CEO Benedetto Vigna said on the company's third-quarter earnings call on 3 November 2026.
• The wait: a buyer ordering now must wait about a year — client test drives only begin in early 2027, after the cars are already spoken for.
• The car: Ferrari's first fully electric model, its first five-seater, first five-door liftback and first all-wheel-drive car, unveiled on 25 May 2026.
• The price: $560,800 in the US; €550,000 in Europe (tax-inclusive), which is why some reports quote a higher dollar figure.
• The catch: Ferrari has not disclosed how many 2027 cars that means — "sold out" is an allocation statement, not a published sales total.

Ferrari Luce EV sold out 2027: what happened

Ferrari delivered the news almost in passing, during its third-quarter results presentation on 3 November 2026. Asked about the Luce, Vigna said the company was "very satisfied" with its first fully electric model, with first deliveries due at the end of this year. Then came the line that made headlines: "Everything we plan to sell next year is already fully allocated." His blunt follow-up: "If someone comes, he has to wait one year to get the cars."

The timeline Vigna laid out explains why the sell-out is so unusual. The Luce is in production as planned, and a few units will be on the road by the end of 2026. But international media test drives and then client test drives only happen in the first quarter of 2027 — meaning the 2027 run sold out before almost any buyer has driven the car. Reuters, TechCrunch, CNBC TV18 and InsideEVs all reported the same statement independently from the call, so this is not a single-source claim.

It is also the second sell-out in the car's short life. The 2026 production run — just under 500 cars, according to the Financial Times — sold out in less than two months after the May unveiling. In China, all 88 cars offered when sales opened there on 27 June 2026 sold out immediately. And the first production car, "Chassis 0", fetched $40 million at an RM Sotheby's charity auction during Monterey Car Week, making it the most expensive new car ever sold at auction.

The car behind the sell-out: specs and design

The Luce — Italian for "light", model code F222 — is a five-door, five-seat executive liftback built in Maranello on a dedicated electric platform. Four permanent-magnet motors, one per wheel, produce a combined 772 kW (1,035 hp), with a rear-biased split. Ferrari claims 0–100 km/h in 2.5 seconds and a top speed over 310 km/h.

Luce at a glance	Detail
Price	$560,800 in the US; €550,000 in Europe (tax-inclusive)
Power	Four motors, one per wheel — 772 kW / 1,035 hp combined
Battery	122 kWh gross (about 112 kWh usable, per InsideEVs); SK On pouch cells; 800-volt architecture
Range / charging	530 km (329 miles) WLTP; up to 350 kW DC fast charging; no US EPA figure yet
Performance	0–100 km/h in 2.5 seconds; top speed over 310 km/h
Body	Five-door liftback, five seats, coach (rear-hinged) rear doors — all Ferrari firsts
2027 status	Fully allocated, per CEO Benedetto Vigna, 3 Nov 2026; new orders face ~1 year wait

Image: Wikimedia Commons — Sir Jony Ive at the Goodwood Festival of Speed in 2010. His LoveFrom studio, co-founded with Marc Newson, designed the Luce with Ferrari's Centro Stile.

The design is the reason this car was ever controversial. Instead of Ferrari's in-house styling centre working alone, the Luce was shaped by LoveFrom, the creative collective founded by former Apple design chief Sir Jony Ive and Marc Newson, working with Ferrari's own Centro Stile. The result is deliberately restrained: a tall glasshouse, floating aerodynamic wings, transparent light panels and a minimalist cabin built around physical switches rather than touchscreens. It looks, as one magazine put it, like "an Apple product you can sit inside".

That restraint divided people instantly. When the Luce was unveiled in Rome on 25 May 2026, fans and commentators mocked its styling, compared it to the Fiat Multipla, and former Ferrari chairman Luca di Montezemolo called it the "destruction of a myth". Ferrari's shares fell 8.4% the next day. The design even has its admirers — the interior detailing has been called a "masterclass" — but the launch verdict was brutal. The sell-out, then, is the plot twist: the buyers who actually get Ferrari allocations disagreed with the internet.

Why it matters for World Tech readers

First, read the sell-out honestly. Ferrari has not disclosed how many cars its 2027 allocation contains, nor the regional split, so nobody outside Maranello knows whether "sold out" means 400 cars or 900. Ferrari's allocation system also rewards loyal customers, so some deposits are the price of staying in line for future limited models as much as pure demand for this car. The honest statement is narrower than the headline: every Luce Ferrari plans to build next year already has a name attached.

Second, it is a signal about luxury EVs generally. A $560,800 electric car with 530 km of WLTP range — less range than many mainstream EVs costing a tenth as much — still sold out on allocation alone. Buyers were not buying range or value; they were buying the first electric Ferrari and the Ive design story. For every other luxury brand watching, that says the electric transition at the very top end is a branding and scarcity game, not a specs race.

Third, Ferrari itself is using the Luce to pace its electric future. Vigna said the company is working on further EV models toward a target of 20% of its range being fully electric by 2030 — a target Ferrari has already cut back once. The Luce's reception will shape how fast it goes. For India readers, the contrast is instructive: while India EV sales in October 2026 showed electric cars reaching about 7% of passenger-car sales on value and running costs, the Luce shows the opposite end of the same transition — cars sold on identity before anyone has driven them. No India-specific Luce price or allocation has been announced in the sources checked.

Should you care?

✅ Yes — if you follow EVs, Ferrari or design. A mocked, half-million-dollar first EV selling out its second straight production year before test drives is a genuine industry story, not just a Ferrari curiosity. ⏳ Don't over-read it, though. Ferrari won't say how many cars "sold out" means, and loyalty-driven allocations flatter the headline — judge the Luce when independent test drives land in early 2027, not on allocation claims.

Price, availability & alternatives

The price needs a short explainer of its own, because reports disagree. The confirmed US starting price is $560,800, reported by Car and Driver and confirmed by Ferrari. In Europe the car lists at €550,000 — but European prices include VAT (22% in Italy), so converting that figure directly gives roughly $640,000, which is where the higher dollar numbers in some coverage come from. TechCrunch's "about $615,000" sits in that converted range. The clean comparison is $560,800 in the US, before options and state sales tax, with first US deliveries expected in the second quarter of 2027 and the first European cars arriving in the fourth quarter of 2026.

Availability is the story: there is effectively none for 2027. A new buyer today waits about a year. If the Luce's shape appeals but the wait and price don't, the in-family alternative is the Mercedes GLC Electric launching in India class of luxury EV — a different philosophy entirely: a mainstream luxury badge selling on range and practicality rather than scarcity. Within Ferrari itself, the Purosangue four-door starts at $438,610 in the US — more than $120,000 less than the Luce — but it is a V12, not an EV, and it cannot offer the Luce's "first electric Ferrari" claim. That claim is, for now, the whole product.

FAQs

Is the Ferrari Luce really sold out for 2027?

According to CEO Benedetto Vigna on Ferrari's 3 November 2026 earnings call, yes — everything Ferrari plans to sell in 2027 is fully allocated, and a new buyer would wait about a year. But Ferrari has not disclosed the number of cars or the regional split, so "sold out" means allocated, not a published order total.

How much does the Ferrari Luce cost?

The US starting price is $560,800, before options and taxes, with US deliveries expected from the second quarter of 2027. In Europe it lists at €550,000 including VAT — converting that tax-inclusive figure is why some reports quote around $615,000–$640,000.

What is the Ferrari Luce's range and charging speed?

Ferrari quotes over 530 km (329 miles) on the WLTP cycle from its 122 kWh gross battery (about 112 kWh usable, per InsideEVs), with DC fast charging up to 350 kW on an 800-volt architecture. No US EPA range figure has been announced yet, and EPA figures are typically lower than WLTP.

When will buyers actually get their Luce?

The first cars reach customers in the fourth quarter of 2026, with US deliveries from the second quarter of 2027. Media and client test drives begin in the first quarter of 2027 — after the 2027 allocation already sold out. No India-specific price or delivery plan has been announced in the sources checked.

Takeaway: The car the internet mocked just sold out its second year before anyone outside Ferrari has properly driven it. The Luce's real test starts in early 2027, when test drives replace allocation headlines.

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Sources

Reuters — Ferrari says its Luce EV has sold out for 2027
TechCrunch — Ferrari's controversial Luce EV is sold out for 2027
InsideEVs — Ferrari Luce EV Sold Out For 2027 Despite Backlash
CNBC TV18 — Ferrari CEO says orders for new Luce EV already fully allocated for next year
SoyaCincau — Ferrari Luce EV shuts down the haters with a sold-out 2027 allocation
Wikipedia — Ferrari Luce (specifications and reception background)